Underground station; confusing exit signage. Image © Silver Moor Business Consulting 2015.
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UNDERGROUND STATION EXIT SIGN
When trying to get out of this station I found that I ended up in a corridor with an escalator coming DOWN (I need to go UP to get out). When I looked for reasons why I might have
made this error I noticed that the sign had led me into a trap. Because I read from left to right (in common with the majority of this station’s users I suspect) my brain saw the arrow pointing to the left and my body set off... Actually this direction is for the lift, which is hidden away and a very slow method for exiting the station. The arrow and pictogram on the right are the ones that the majority of users need to follow. Most stations use different colours or separate signs to show the way to the lift, with the quicker route being indicated with a more visible sign (see the example below). 
Clear station exit signage. Image © Silver Moor Business Consulting 2014.
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