LOOK BEFORE YOU LEAVE THE PAVEMENT
From the 1934 Wills Cigarettes 'Safety First' album.
"Look before you leave the pavement. Before stepping off the pavement look towards the oncoming traffic to assure yourself that it is safe to cross. Do not make a sudden dash into the roadway, especially with your back to the traffic. When walking near the edge of the pavement it is best to face the the oncoming traffic, for heavy vehicles travelling slowly near the road edge sometimes have loads that slightly overhang the footpath. Take special care if you have to step out behind, or in front of any vehicle or other obstruction which prevents a clear view of the road."