CARRY AN EFFICIENT FIRE EXTINGUISHER READILY ACCESSIBLE
From the 1934 Wills Cigarettes 'Safety First' album.
"Carry an efficient fire extinguisher readily accessible. An efficient chemical fire extinguisher is an essential accessory. Light, compact and easily operated, they are procurable from any up-to-date garage for a few shillings. The device used should be of the type recommended for automobiles and charged with a fluid compounded to deal with petrol fires. To be effective, the extinguisher must be fitted in such a position that it can be easily reached in the event of a fire, therefore it should not be fixed under the bonnet, near the petrol tank or under the seat. The running board, or near one of the doors, are the best locations for it."